About Us

Founder

Our founder Aarushi Jain Ahuja grew up with immense love for cultural heritage blended with modern high glam styles and deep passion for creativity.

After completing graduation from University of Delhi, Aarushi went onto study MBA, Marketing and Retail Management from IMT, Dubai. However, her passion for art and fashion has been with her ever since she was a young kid who was constantly eyeing craftsmanship wonders in her mom’s closet.

She then started her YouTube channel in 2014 along with Social Media influencing, popularly known for her beauty and fashion blogs and along the way conceptualized IHSURAA in 2023.

With a strong belief that accessories truly exude personality, the idea for IHSURAA was to convey a nostalgia of the past and a promise of the future which brings a revolution in the way people perceive fashion jewelry.

Vision

At IHSURAA, We hold the nuances of fashion in high regard and see it as a way of life. Each of our piece has been handcrafted with utmost love and precision in India.

We are working to perfectly blend modern trends and techniques with our rich cultural heritage creating luxury pieces that are going to be everlasting in your wardrobe and carry for legacies to come.

We believe that each of our piece is unique, exquisite & can be easily mixed and matched.

We, at IHSURAA, are passionate about creating a brand, with an aim to be the most sought-after brand for a high quality and fashionable avenue for jewellery globally, keeping in mind different choices, we're bringing a varied work of art for you to choose from.